Social Media Manager

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world. How we LEAD: CD Baby is looking for a Social Media Manager to lead our organic social presence as one of the most useful and relevant voices for self-releasing artists. Our audience spans from artists releasing for the first time to experienced musicians building independent careers. What connects them is their intent: they care about their craft, want to grow, and take their careers seriously. You’ll help them navigate the business of music, make informed decisions, and find tools and opportunities to move their careers forward. This is a hands-on role spanning strategy, content creation, community engagement, and performance. You’ll turn business priorities and audience needs into a clear social plan, and own its execution. We’re looking for someone who understands both social and artists: what they care about, what they struggle with, and what earns their attention. How you'll CREATE: Own Social Strategy & Growth: Lead organic social strategy across Instagram, TikTok, YouTube, LinkedIn, Reddit, and emerging platforms. Build a prioritized roadmap grounded in audience needs, with clear channel strategies and KPIs tied to artist acquisition and brand authority. Stay close to artist conversations—from release strategy and fan growth to royalties,...