Manager, Marketing Strategy (Label-Managed Catalog)

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world. How we LEAD: We are seeking a strategic and highly organized Marketing Manager, Recordings, looking after the catalogs of the actively signed/on-roster artists across Island Records. The role will identify, develop, and execute campaigns across the assigned roster employing modern, dynamic ‘always-on’ approach. As the central point of contact for projects, the candidate should have knowledge across the spectrum of modern music marketing strategies including Digital Marketing (short form video trends, ad strategy, influencer strategy), Commerce (physical and digital product delivery, DSP landscape), eCommerce (artist and label stores), CRM, audience growth, and more. The successful candidate has a passionate view of catalog as a living, evolving asset that fuels artist growth, fan engagement, and revenue. How you’ll CREATE: Catalog Strategy & Planning Identify opportunities to reframe and reintroduce catalog through storytelling and content. Manage and at times develop marketing plans aligned with current releases, touring, anniversaries, and cultural moments for the actively signed artists across the labels of the Republic Collective. Support catalog as a growth engine for audience expansion and discovery. Project Management & Execution Own...