Manager, CRM and Digital

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world. You are a data-driven digital marketing expert with a passion for customer engagement and lifecycle marketing. You thrive in a fast-paced environment and have a strong understanding of paid media, email and SMS marketing best practices, user journeys, and performance optimization. You are highly analytical and strategic, yet creative in your approach to personalization and audience segmentation. With an eye for detail and a proactive mindset, you enjoy collaborating cross-functionally and leveraging insights to drive measurable results. How You’ll CREATE · Develop and execute a comprehensive email and SMS strategy, optimizing customer journeys, segmentation, and personalization to increase AOV, retention, and LTV · Develop and execute full-funnel strategies across META, TikTok, and Google Ads platforms. · Own the email and paid ad marketing calendar, ensuring timely execution of campaigns that support business goals · Execute end-to-end email campaigns, including building, QA, scheduling, and deployment · Continuously analyze performance data, implement testing strategies, and iterate on campaigns to maximize engagement and conversions. · Drive learning and optimization through A/B testing, audience segmentation, and personalization tactics. ·...