Manager, Catalog Creator

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world. How We LEAD The Manager, Creator Catalog supports creator, influencer, and content marketing initiatives across Capitol Records’ Pop/Rock and Urban (Hip-Hop & R&B) catalog artists. This role brings iconic eras, anniversaries, archival moments, reissues, and culturally defining stories to life through strategic, authentic creator partnerships. Working closely with Digital Marketing leadership and cross-functional teams, the Manager ensures creator content reflects each artist’s legacy while driving discovery and engagement among both long-standing fans and new generations. Managing Pop/Rock and Urban catalogs requires an understanding that creator strategies differ by genre—from storytelling style and platform behavior to cultural context and creator communities—while still laddering up to a cohesive catalog vision. A general global awareness is important, ensuring creator strategies can scale across markets when appropriate without losing cultural authenticity. How You’ll CREATE Creator, Influencer & Content Strategy Lead day-to-day execution of creator and influencer marketing across Pop/Rock and Urban catalog campaigns. Identify and source creators whose content aligns organically with each genre—ranging from nostalgia-driven and...