Director, YouTube Strategy

WHO WE'RE LOOKING FOR We're looking for a sharp, data-literate strategist to own and grow our YouTube presence. You understand the platform deeply, think in audience funnels and revenue, and know how great content and great strategy reinforce each other. This is a senior, cross-functional role sitting at the intersection of creative, revenue, content development, and growth. Reporting to the Chief Global Entertainment Officer, you'll work closely with Grammy Studios (Production & Event Development, Artist Relations, Partnerships & Business Development, Digital Media Production) and partner across social, marketing, and strategy teams to make YouTube a strategic priority — not just a distribution channel. You'll set direction, build frameworks, coach the team, and be the internal champion for what makes YouTube different from every other platform we operate on. WHAT YOU'LL DO Own end-to-end YouTube strategy — channel architecture, content cadence, format development, and audience growth targets, across all company-owned channels. Translate deep knowledge of YouTube's algorithm, search, and browse functionality into actionable editorial direction. Partner with production and creative teams to shape video concepts, thumbnails, titles, and packaging so every upload is optimized before it goes live. Build a performance reporting system tracking views, watch time, CTR, subscriber growth, and revenue, and deliver regular insights to leadership. Lead development of a channel growth playbook, including A/B testing frameworks for thumbnails, formats, and upload schedules. Collaborate with content developers, editors, and producers to foster a culture of experimentation and continuous learning. Identify and pursue revenue and growth opportunities — Shorts, sponsorships, YouTube...